One issue Apple stressed is that Aperture is designed to work alongside Adobe Photoshop. Aperture offers a set of tools that let wedding photographers do quick fixes (including converting to black-and-white with red, yellow, green and blue filters that can be adjustable on the fly), and the ability to design wedding albums and web sites. Another objection is that digital workflow is significantly different from film and requires more in-house post-processing where film can simply be sent to a lab for proof prints. Since Aperture works with RAW files, it offers tools that can highlight blown-out highlights (such as a wedding dress) and fixes them in seconds. One objection wedding pros have to digital is that digital sensors lack the wide latitude of color negative film. The software offers a host of tools that streamline several workflow steps, but the minimum requirement of a Mac G5 with at least 1GB of memory (2GB is recommended) helps speed processing along. It does this by not touching the RAW file itself, but rather applying the selected commands to the screen image on the fly. The concern Apple addresses is the ability to quickly and easily post-process RAW files and make handling RAW files as easy as handling a JPEG. Indeed, any editorial or commercial photographer already invested in Mac computers and Photoshop and who shoots RAW images should consider Aperture for its time-saving workflow tool set, its intuitive image management, and for its easy integration with Photoshop. I had a chance to view a demo of Aperture and can confirm that, with proper training, any wedding photographer will see significant benefits to making Aperture a key part of their switch to digital. Apple touts its new Aperture software as being powerful workflow and image-editing solution that Apple thinks wedding photographers will embrace. Wedding photography has been one of the last professional photography film holdouts, but this bastion of silver halide is transitioning to pixels as wedding shooters’ technical objections are being addressed by technology changes.
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